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It's hard to get people's attention due to too much contents and distractions on websites, and once you've got someone's attention, it's not easy to keep them. When your potential customers come to your page, your goal is for them to have information about your products or services, to spend longer time on your website and to ensure the sale process. Many businesses rely on websites to attract and retain inbound leads. Average time spent on a page gives powerful clues about a website's performance, usability, and engagement. It can also provide information about the best and worst performing pages so you can analyze and improve based on that.
According to research, around 55% of web visitors spend less than 15 seconds on each website. Website bounce rate is another metric that helps you understand what percentage of your web visitors go to your pages, do nothing and leave your site. Having a high bounce rate is a concern for most websites as it usually means there is a problem. There may be performance, content, design, technical errors. It can also indicate that you are targeting the wrong audience as they may be dating because this is not what they are looking for. A high bounce rate also indicates that the overall quality of the website may be unsatisfactory and not inviting enough.
To attract visitors to your website or e-commerce page, you need a combination of well-crafted content and interactive tools. One of the important tools you need to add to your website is the live support system. Live chat provides a guided tour of your site, allowing you to answer visitor questions and offer assistance when you see them having difficulty navigating your site. These actions will reduce the bounce rate for your website and increase engagement with leads and customers.
Get Website Visitors' Attention Quickly
Research has shown that you only have 50 milliseconds to grab a visitor's attention and convince them you have what they're looking for. 50 milliseconds, the time when you can lose your customers in the blink of an eye, refers to the aesthetic impression or emotional response a person gives to your site. So what can you do to make your site user-friendly and reduce the bounce rate? To make a lightning-fast positive first impression, every inch of your website should make your company look credible, your site should be aesthetically pleasing, and your design should not be slow, abrupt, or clumsy. Web pages, images, and videos need to load quickly. Colors need to be soothing and inviting, and the design cannot be messy or messy.
Get Your Website Flow Right
In the design of your website, the important information you want to show your visitor should be above the fold and should be available to the visitor without having to scroll down the page. Your customers should see products, certifications, and important information when they first land on your site. This information will explain to them what you are selling, that you are a reputable company, and current events. Your company's contact information should also be easily accessible for visitors to find. The live chat button is another important aspect of letting customers contact you. This gives visitors the ability to ask questions while on your site to help them make purchasing decisions. The live chat option not only allows instant communication between a visitor and a company, it also offers the faith to share files and images that a phone call cannot. Customers look for live support buttons next to their contact information when they have questions. Adding a live chat button to your page meets customer expectations, giving them the ability to ask you questions before they leave your website.
Provide Detailed Information About Your Site
Contact information shouldn't be the only way visitors can answer questions they may have when they reach your site. The more information a customer can find while navigating your site, the better your chances of engaging with potential customers and converting them to the next stage of the sales process.
Enhance Your Images and Designs
Your visitors like to see visually appealing photos on your site, so make sure your visual work creates a positive impression. A bad web design can cause your visitors to leave the website immediately. Also, large graphics cause the website to load slowly and your visitors don't have the patience to wait for it to load. Therefore, you should use your images by compressing them.
Update Your Content
Old and outdated content can never attract anyone, timely and relevant content encourages your readers to stay on the site longer and lower your website bounce rate.
Benefit from Videos
Millions of people spend hours on video watching platforms, so it only makes sense to create videos to make your website look appealing to your target market. Encourage your customers to buy your products by creating videos about the product you offer.
Users leaving your website are sometimes unavoidable. However, keeping them on for as long as possible will help increase your conversion rate and lower your website bounce rate. Earning the trust of your customers is also essential for a business to be successful, and you can do this by following the tips we shared above. You can contact us via our phone number 444 40 80 to have information about our live support systems and services. For the live support program, you can fill out our form by taking just a few minutes .
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